Home
About
Sign Up Now
Log In
Q&A Categories
Find a Question:
michael-leander's Profile
]
Member Since: Jan 06, 2011
Total # Questions Provided: 5
Total # Answers Provided: 0
About Me: I am a marketing speaker, marketing consultant and my business is centered around marketing in one way or the other.
My blog is here http://www.michaelleander.com 
Jan
14
2011
How do you measure share of wallet?
In Peter Winther's webseminar about loyalty marketing, he touched upon share of wallet. But how to measure share of wallet. Which data should be taken into consideration? Any case studies of companies...
Jan
7
2011
What are the key components of a successful B2B Twitter presence?
Is Twitter for B2C or can it be successfully leveraged for B2B marketers? If so, which do you consider the key components to be aware of?
Jan
7
2011
Email marketing metrics to use?
Which are the three most important email marketing metrics to use in order to measure success of email marketing newsletters (not promotional email)?
Jan
6
2011
Is direct mail profitable?
I have heard a lot of people claiming that direct mail is a waste of money. What should one do to be successful with direct mail in terms of ..?
Jan
6
2011
Best copy writing resources
Do you know of any great resources to learn more about copy writing?
Star Points Scale
Earn points for Asking and Answering Questions!
[1 - 25 
]
[26 - 50 
]
[51 - 500 
]
[501 - 5000 
]
[5001 - 25000 
]
[25001+ 
]