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How do you measure share of wallet?
In Peter Winther's webseminar about loyalty marketing, he touched upon share of wallet. But how to measure share of wallet. Which data should be taken into consideration? Any case studies of companies...
Brand Color
Is it really critical to matck the branding material colors with the type of service?!
What are the key components of a successful B2B Twitter presence?
Is Twitter for B2C or can it be successfully leveraged for B2B marketers? If so, which do you consider the key components to be aware of?
Email marketing metrics to use?
Which are the three most important email marketing metrics to use in order to measure success of email marketing newsletters (not promotional email)?
Is direct mail profitable?
I have heard a lot of people claiming that direct mail is a waste of money. What should one do to be successful with direct mail in terms of ..?
Best copy writing resources
Do you know of any great resources to learn more about copy writing?
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